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In 'Legends and Soles,' sports marketer Sonny Vaccis' remarkable career unveiled

By A Martínez
Published February 25, 2025 at 4:41 AM EST

NPR speaks with the authors of "Legends and Soles: The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.

Copyright 2025 NPR
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Morning Edition
A Martínez
A Martínez is one of the hosts of Morning Edition and Up First. He came to NPR in 2021 and is based out of NPR West.