WCLV's Jacqueline Gerber chats with former Cleveland Orchestra Executive Director Thomas W. Morris about his new book, "Always the Music: How a Lifelong Passion Framed a Future for Orchestras." It is available from local NE Ohio and online book sources, including Amazon.com. It's available in hardcover, softcover, e-book and audio book versions (Tom reads the audio book).
In addition to telling how he came to lead the Cleveland Orchestra, he recalls his tenure with the Boston Symphony, his admiration for then-Boston Pops conductor Arthur Fiedler, the selection of John Williams as Fiedler's successor, and offers suggestions on how concert programmers might attract audiences that have formed new concert-going habits.