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What's next for women's basketball after this year's March Madness

Caitlin Clark of the Iowa Hawkeyes shoots a three point basket over Bree Hall of the South Carolina Gamecocks in the first half during the 2024 NCAA Women's Basketball Tournament National Championship in Cleveland, Ohio.
Caitlin Clark of the Iowa Hawkeyes shoots a three point basket over Bree Hall of the South Carolina Gamecocks in the first half during the 2024 NCAA Women's Basketball Tournament National Championship in Cleveland, Ohio.

Millions of people have watched the NCAA women’s basketball tournament over the past few weeks, and the last three rounds of the tournament have sold out and set viewership records, especially games involving the Iowa Hawkeyes and their star point guard Caitlin Clark.

Iowa faced off against the South Carolina Gamecocks on Sunday, and South Carolina pulled ahead in the second half to win it all, 87-75.

We talk about how the women’s March Madness tournament got so big this year and the role Clark and other star players like Angel Reese of LSU played in turning out an unprecedented audience. What’s next for women’s basketball at the collegiate and professional levels after this year’s burst of enthusiasm and viewership?

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Michael Falero